Autumn Sale: Up To $500 Off Ends

About Us

Founded in 2008.
11 years of making milestones truly unforgettable.

Now the UKs Most Trusted Online Jeweller - Over 2500 5 Star Reviews
Mission

Exceptional Quality

All of our jewellery is handcrafted by our expert craftsmen to make sure that each piece is of exceptional quality. We take special care to select materials that are of the highest quality and ethically sourced.

Unbeatable Value

Unlike many other jewellers, we cut out the middleman, by designing, crafting and delivering your piece directly to you, so that we can create exceptional jewellery at the lowest possible prices.

Impeccable Service

Providing impeccable service is important to us. Our knowledgeable team strives to guide you as much as you need in order for you to discover the piece of diamond jewellery that you envisaged.


We skip the middleman
so you pay up to 78% less than high street jewellers

Our Story

The Jain family are dedicated to the jewellery craft and their expertise stems more than 4 generations. Recently, the Jain family took the business global and achieved great success with the Diamonds Factory brand now seen as one of the most trusted and loved jewellery creators.

Featured In

Bride Vogue Metro Tatler This Morning

Trusted Global Jeweller

Our commitment to delivering the highest quality standards across our business,
from customer service to crafting each piece of jewellery, is unrivalled.

Served More Than
75000 Customers

Excellent Quality and
Craftsmanship

6 Showrooms Across Europe.
Worldwide Presence.

Visit our Showroom

Choose a location

London

2nd Floor,
54 Hatton Garden,
London
EC1N 8HN

0207 138 3672

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