Spring Sale ends

About Us

Founded in 2008.
12 years of making milestones truly unforgettable.

With offices, showrooms and stores in London, New York, Paris, Frankfurt, Toronto & Sydney and over 4 generations of experience and craftsmanship, we have grown to be one of the most trusted jewelers worldwide.

Exceptional Quality

All of our jewelry is handcrafted by our expert craftsmen to make sure that each piece is of exceptional quality. We take special care to select materials that are of the highest quality and ethically sourced.

Unbeatable Value

Unlike many other jewelers, we cut out the middleman, by designing, crafting and delivering your piece directly to you, so that we can create exceptional jewelry at the lowest possible prices.

Impeccable Service

Providing impeccable service is important to us. Our knowledgeable team strives to guide you as much as you need in order for you to discover the piece of diamond jewelry that you envisaged.

We skip the middleman
so you pay up to 78% less than traditional jewelers

Our Story

The Jain family are dedicated to the jewelry craft and their expertise stems more than 4 generations. Recently, the Jain family took the business global and achieved great success with the Diamonds Factory brand now seen as one of the most trusted and loved jewelry creators.

As Featured In

Trusted Global Jeweler

Our commitment to delivering the highest quality standards across our business,
from customer service to crafting each piece of jewelry, is unrivalled.

Served More Than
75000 Customers

Excellent Quality and

7 Showrooms Across The World.
10 Offices Worldwide.

Coming Soon

260 Madison Avenue, 8th Floor, New York, 10016


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